So today I decided to have a productive lunch break as I wanted to follow up on something that caught my eye yesterday while on the BulkPowders website. It follows on from other work I’ve been doing to highlight foul-play in this industry and I’m not one to let things go.
I’ll start by saying that I’ve regularly purchased products from BulkPowders – it’s currently the whey protein I’m using as for the most part, I like their products. Though that may now change.
As you know, I’ve previously looked into other supplement companies and their gender specific products. You know what I’m talking about, those products which are practically identical to the regular ones other than the addition of a pink label. In case you missed them, you can find them here:
Booby Trap – A look at three brands.
Pretty in Pink – A look at WOMEN’S PEANUT BUTTER 😮
I started looking at the BulkPowders WMN range and thought I’d check out the ingredients, price, and nutritional values to see how they matched up to regular protein powders. Unfortunately I didn’t even make it that far.
The thing that jumped off the page was that EVERY product had reviews that looked a bit suspect.
1️⃣️ They all scored 5 out of 5
2️⃣️ They were all posted on the same day
3️⃣️ They all seem like rehashed USP’s (unique selling points) and marketing speak.
So, as you do, I put them all into a table to take a closer look 🤓 Click to enlarge! (external link)
So what do you think? LEGIT? BULLSHIT?
I’ve worked in sales and marketing for 10 years now so to me these were pretty easy to spot, though I’m left scratching my head as to how and why brands think they can get away with this kind of underhanded activity.
When are brands going to realise that consumers aren’t as thick as they might think? If a product doesn’t have any genuine customer reviews then there’s probably a reason for that. Just suck it up and deal with it.
I’ve already highlighted my concerns to BulkPowders on Twitter and have emailed them too. At the time I’ve writing I’ve not received a response. I’ve also contacted the Competition and Markets Authority to see if they might want to take a look. Fingers crossed on that one.
One step at a time I’m trying to help you guys out. It’s probably a battle that’ll never end, but it’s one worth fighting 🥊
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Header image from bulkpowders.co.uk